What Are the Four International Business Stages? Explain Marketing in the Correct Order
The first stage is exportation, in which your product is marketed to your target market. Some companies sell their products directly, while others use a third party. Direct exporting has been shared among luxury brands and businesses selling internationally for many years. This method usually produces a good return on investment. However, if you're new to exporting, you might want to start with indirect exporting. FDI is the second stage of internationalization. Companies are more likely to export as they become more productive. This process is also linked to higher levels of innovation, such as learning-by-exporting. FDI also promotes economic and sectoral technological progress. FDI can also help your company reduce the costs of entering foreign markets by sourcing technology abroad. If your product is exported, you will benefit from the success of FDI. At this stage, new distribution channels and sales promotions are established. Production has been reallocated. Foreign direct ...